Static marketing pages still matter — but they're no longer where decisions get made. Increasingly, prospects evaluate you inside AI answers, embedded demos, and sales-led product tours that look nothing like the homepage.
What this means for design.
Marketing sites are becoming launchpads, not destinations. They need to load instantly, communicate distinctness in two seconds, and route visitors into experiences worth their time.
What this means for content.
Long-form pages are still essential — both for AI Overviews and for the buyer who actually reads. The brochure homepage is dead; the deep, structured, opinionated content portfolio behind it is more valuable than ever.