When a prospect says they need an app, our first job is to figure out whether they actually do. Most don't. A fast, installable PWA outperforms a native app for the majority of marketing-led use cases — and ships in a fraction of the time.
When native is right.
Background processing, hardware access, deep offline, push notifications that actually deliver, and ecosystem trust signals (App Store reviews) — these still make native worth it. Everything else: think twice.